Ecommerce brands and sellers
You understand your local customer and product opportunity, but need stronger execution and economics in China.
China sourcing · Product delivery · AI workflows
Run your China supply chain like a local operator.
I help ecommerce sellers turn product ideas into reliable, cost-efficient delivery, from sourcing and development to production, quality control, and overseas warehousing.
15 yearsIn ecommerce and trade
50+Companies served
5 regionsPrimary markets
End to endStrategy through delivery
Diagnose before adding vendors
Your cost problem is rarely just a factory quotation problem.
Delays and margin loss often sit between product specifications, supplier coordination, packaging, quality control, logistics, and ownership. I map the complete workflow first, then redesign the constraints that matter most.
Overseas partners
You need one accountable operator to coordinate factories, specialists, technology, and delivery across China.
Solutions
Built around the operating problem, not a fixed package.
Category experienceBags · Hardware tools · Outdoor gear · Beauty tools · Pet products
Market experienceNorth America · Europe · South America · Southeast Asia · Middle East
Supply chain diagnosis
Map cost, lead time, quality, ownership, and communication gaps across the full product journey.
Sourcing and supplier design
Select and structure the right factory mix, commercial terms, and backup capacity for the product.
Product development delivery
Translate local market insight into specifications, sampling, packaging, production, and quality control.
China-side project management
Coordinate factories, specialists, logistics partners, and milestones through one accountable lead.
AI-enabled operations
Turn repetitive research, content, sourcing, and operational tasks into controlled AI workflows.
Custom commerce software
Build practical internal tools and systems when spreadsheets and generic software stop scaling.
Operating model
One strategic lead. A proven execution network.
I own diagnosis, solution design, and project management, then bring in the right factories and specialists for delivery.
- 01
Fit call
Clarify the objective, constraints, and whether I am the right partner.
- 02
Paid assessment
Inspect the workflow and identify the highest-leverage constraints.
- 03
Solution design
Define priorities, roles, milestones, economics, and success measures.
- 04
Implementation
Coordinate the selected factories, specialists, and service partners.
- 05
Optimization
Review live data and improve the system after it meets reality.
Selected ventures
Products built from real operating friction.
Most client work is confidential. These products show how I translate complex ecommerce and trade workflows into usable systems.
01AI sales workspace for export manufacturers
RE
Reacho AI · Prospecting, quotation, and order workflow
Reacho AI
A complete workspace for lead discovery, research, outreach, replies, quotations, samples, orders, and shipment management.
AI prospecting / CRM / Quotes and ordersView project
02AI commerce visual platform
KE
Kevin AI Studio · Commerce visual production workflow
Kevin AI Studio
Helps ecommerce operators produce effective visual content without relying on a traditional design workflow for every task.
Commerce visuals / AI design / Content operationsView project
03Cross-border B2B listing SaaS
SO
VicLee Ecommerce Toolbox · Collection and publishing workflow
Source AI Commerce Toolkit
Connects Amazon product collection, AI copy and image optimization, tiered pricing, and publishing to Chinese B2B platforms.
Product research / AI optimization / ListingView project
Proof of delivery
Client work stays confidential. The delivery method can still be visible.
These are representative delivery structures. Client material is published only with approval and after anonymization.
Trade growth diagnostic
Structure: current state, key constraints, priorities, roadmap, and measures
Market entry roadmap
Structure: market assumptions, channel choices, stages, and resource boundaries
Enterprise AI workflow
Structure: workflow, ownership, review gates, systems, and measures
Field notes
Practical thinking from 15 years of building and operating.
Drafted with AI support and reviewed by me. New field notes planned two to three times per week.
Kevin Lee · Business / Product / Technology / Delivery
About Kevin Lee
Business judgment with the ability to build the system.
I have spent 15 years across domestic ecommerce, cross-border ecommerce, and international trade. My work has covered consulting, ERP, private-domain commerce systems, AI tools for exporters, ecommerce software, websites, SEO, and GEO. I connect commercial judgment, product, technology, and execution into one accountable project.
Professional · Efficient · Easy to work withStart a conversation
Bring the bottleneck, not a polished brief.
Tell me what you sell, where execution is breaking, and what outcome matters. I will tell you whether I can help and what the next useful step should be.
Discuss your bottleneck01Open the project brief
Prepare a brief that supports a useful fit decision
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