Ecommerce Profit Workbench
An internal workspace for examining store and product profitability and advertising economics.
About Kevin Lee
Commercial judgment with the ability to build the system.
I have spent 16 years across ecommerce, cross-border commerce, and international trade. I focus on how the operating system works, not on delivering another isolated tool.
16 yearsIn ecommerce and trade
50+Companies served
Business + techFrom diagnosis to delivery
The problems I work on
China sourcing and international growth rarely break in one place. Positioning, product definition, supplier coordination, sales operations, quality, and ownership constrain one another.
I identify the highest-leverage constraint, then connect strategy, workflow, digital systems, and the right execution partners around it.
Operating background
My work has covered ecommerce consulting, ERP, private-domain commerce, AI tools for exporters, B2B websites, SEO, GEO, and supply-chain coordination.
That range helps me translate between commercial outcomes, frontline workflow friction, and the practical limits of a technical solution.
How I engage
I lead diagnosis, solution design, and project management, then bring in the right long-term development, design, factory, logistics, and growth partners for delivery.
I do not present this as a large fixed agency or promise outcomes that cannot be verified. Each stage needs a clear objective, owner, deliverable, and success measure.
Business tools in internal use
Four self-developed projects are in internal use and have not launched publicly, covering operating analysis, warehouse workflows, product development, and market research.
TSERP · Used-book ERP
An internal system for barcode sorting, pricing references, and inventory management in used-book operations.
PetR&D
An internal pet-product development workspace for market inspiration, product definition, and supplier collaboration, exploring AI-assisted workflows.
Ad Spy Tool
An internal tool for searching, organizing, and reviewing competitor advertising to inform market research.
Start a conversation
Clarify the operating problem before adding more vendors.
Bring your business context, the current bottleneck, and the outcome that matters. We can then assess fit and the next useful step.