Ecommerce brands and sellers
You understand your local customer and product opportunity, but need stronger execution and economics in China.
Principal-led · China operations · AI workflows
Run your China supply chain like a local operator.
I own diagnosis, solution design, critical decisions, and project momentum, then bring in a trusted specialist network to turn China-side complexity into reliable delivery.
From the factory floor to connected operations.
16 yearsIn ecommerce, trade, and digital
50+Companies served
3 venturesPublic products in active use
One leadDiagnosis through delivery
Diagnose before adding vendors
Your cost problem is rarely just a factory quotation problem.
Delays and margin loss often sit between product specifications, supplier coordination, packaging, quality control, logistics, and ownership. I map the complete workflow first, then redesign the constraints that matter most.
Overseas partners
You need one accountable operator to coordinate factories, specialists, technology, and delivery across China.
Solutions
Find the constraint first, then assemble the right capability.
Category experienceBags · Hardware tools · Outdoor gear · Beauty tools · Pet products
Market experienceNorth America · Europe · South America · Southeast Asia · Middle East
Manufacturing collaboration concept
Manufacturing & supply
Bring product, production, and delivery into the same conversation.
Explore this capabilityReacho AI · Public product
Customer development
Connect discovery, conversations, and orders in one workflow.
Explore this capability
Kevin AI Studio · Public product
AI visuals & systems
Build repeatable systems so your team can focus on judgment.
Explore this capabilityOperating diagnosis and China strategy
Map cost, lead time, quality, ownership, and communication gaps, then define a focused route to better economics and delivery.
Market choice / Supplier model / Unit economics / RoadmapSourcing and product delivery
Connect supplier selection, product development, packaging, quality control, logistics, and milestones through one operating system.
Sourcing / Sampling / Production / Quality / LogisticsAI workflows and custom systems
Turn repetitive research, sourcing, content, and operating tasks into controlled AI workflows and practical internal tools.
AI agents / Internal tools / Commerce systems / ImplementationOperating model
One strategic lead. A proven execution network.
You do not have to coordinate a loose group of vendors. I own the judgment and project momentum while specialists join around the work that matters.
Clear ownership
Kevin Lee
Diagnosis, solution design, critical decisions, and project management
Specialist network
Factories, development, design, operations, and logistics delivery
Client team
Customer insight, internal decisions, resources, and adoption
- 01
Fit call
Clarify the objective, constraints, and whether I am the right partner.
- 02
Paid assessment
Inspect the workflow and identify the highest-leverage constraints.
- 03
Solution design
Define priorities, roles, milestones, economics, and success measures.
- 04
Implementation
Coordinate the selected factories, specialists, and service partners.
- 05
Optimization
Review live data and improve the system after it meets reality.
Selected ventures
Public products make the ability to build visible.
Most client work is confidential. These products show how I translate complex ecommerce and trade workflows into usable systems.
01AI sales workspace for export manufacturers
Reacho AI
A complete workspace for lead discovery, research, outreach, replies, quotations, samples, orders, and shipment management.
AI prospecting / CRM / Quotes and ordersView project
02AI commerce visual platform
Kevin AI Studio
Helps ecommerce operators produce effective visual content without relying on a traditional design workflow for every task.
Commerce visuals / AI design / Content operationsView project
03Cross-border B2B listing SaaS
Source AI Commerce Toolkit
Connects Amazon product collection, AI copy and image optimization, tiered pricing, and publishing to Chinese B2B platforms.
Product research / AI optimization / ListingView project
Visible delivery
Consulting should not be a black box.
Client material stays confidential, but every engagement makes the reasoning, ownership, next actions, and measures visible.
Trade growth diagnostic
Structure: current state, key constraints, priorities, roadmap, and measures
Market entry roadmap
Structure: market assumptions, channel choices, stages, and resource boundaries
Enterprise AI workflow
Structure: workflow, ownership, review gates, systems, and measures
About Kevin Lee
Personal accountability, backed by specialist delivery.
I have spent 16 years across ecommerce, cross-border commerce, and international trade. This is a principal-led boutique consultancy, not a large agency selling team size. I assemble the right specialists around each problem while remaining directly accountable for commercial judgment, solution quality, and project momentum.
Principal-led · Specialist delivery · Transparent ownershipStart a conversation
Bring the bottleneck, not a polished brief.
Tell me what you sell, where execution is breaking, and what outcome matters. I will tell you whether I can help and what the next useful step should be.
Discuss your bottleneck01Open the project brief
Prepare a brief that supports a useful fit decision
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